The cosmetic industry restarts in attendance at OnBeauty by Cosmoprof in Bologna

Great success for OnBeauty by Cosmoprof Worldwide Bologna, the event that brought companies, operators, buyers, distributors and retailers back to the Emilian capital from 11 to 13 September for the first event in attendance dedicated to the beauty industry in synergy with Cosmofarma ReAzione – an event of health care, beauty care and all services related to the world of pharmacy – and Sana, the international exhibition of organic and natural products. The platform involved a total of 1,150 brands, reaching almost 50,000 visitors.OnBeauty is an event that presents all sectors of the cosmetic industry:

• Supply chain
• Retail
• Green and organic
• Beauty salon and SPA
• Nail
• Professional hair

A demonstration of important vitality, planning and desire to start over in a sector, the cosmetic one, which is strategic for the economy of our country that points straight towards pre-Covid values. The presence of international players who took part in the event from over 20 countries was fundamental, giving an important signal in terms of the credibility of our products on the international market.

Enthusiasm and trust was expressed by the organization of Bologna Fiere, one of the first trade fair bodies to return to the show, as well as by Italian Cosmetics, a historic partner for the sector’s events. The safety protocols that diluted and managed the attendance at the fair, however, allowed us to breathe the emotion of finding ourselves and transmitted a strong feeling of confidence in the future.

“It was exciting to see Bologna exhibition center again open to operators and companies, – underlines Gianpiero Calzolari, President of BolognaFiere. – In recent days, professionals have been able to resume traditional business relationships and discover news and trends in person in complete safety. A goal achieved thanks also to the support of the institutions. The Municipality of Bologna, the Emilia-Romagna Region, the Ministry of Foreign Affairs and International Cooperation and the ICE-Agency for the promotion abroad and the internationalization of Italian companies in recent days have shown their closeness to our fair reality”.

“It is a feeling of satisfaction that remains at the end of this awaited appointment in the presence. The necessarily downsized version in terms of the number of exhibitors and visitors to the event did not prevent companies from registering excellent attendance of qualified operators and concrete business opportunities thanks to strategic and targeted contacts. This – adds Renato Ancorotti, president of Cosmetica Italia – is an important signal, projected towards a complete restart next year, with the 2022 edition of Cosmoprof Worldwide Bologna. The attention that the government and the institutions have paid to the requests of the national cosmetic industry and its reference exhibition has resulted in the presence, among the pavilions, of numerous faces of local and national politicians, who have come to get to know the peculiarities and needs of a strategic sector for the recovery of the country system. A dialogue that does not stop and continues with the aim of permanently protecting and accrediting cosmetics among the excellence of Made in Italy.

“OnBeauty by Cosmoprof is proof that the cosmetics industry has gone beyond the difficulties of the last months of the pandemic: the corridors have finally returned to talk about news and the future, – explains Enrico Zannini, General Manager of BolognaFiere Cosmoprof. – A heartfelt thanks to our exhibitors, who believed in us and participated in the event, to our partners and trade associations, who created the contents of this edition with us, and to all the operators who have chosen to return to Bologna to give new impetus to their activities. OnBeauty by Cosmoprof was the first rebirth event for our industry, and has given enthusiasm to face the challenges that await us. The appointment is now from 10 to 14 March 2022, with the 53rd edition of Cosmoprof Worldwide Bologna. “

THE INGLORIOUS MARINER could not miss it

THE INGLORIOUS MARINER at OnBeauty event wanted to convey, make people understand and appreciate its greatest mission: ZERO PLASTIC OBJECTIVE. Our intent is to raise awareness among our “public” to reduce the consumption of plastic.

The pack of THE INGLORIOUS MARINER line, dedicated to cosmetic products for beard and hair for men and entirely made in Italy, is and will forever be plastic free! In detail, THE INGLORIOUS MARINER products:

• They do NOT have dispensers
• They have NO plastic components
• They have NO superfluous components
• THEY HAVE the pack in aluminum, paper and glass.

It was a unique experience, which formed us and we came out stronger than before. We look forward to attending very soon an in-person event again.

We take this opportunity to thank all those who came to visit us at the ehibition. We greatly appreciated all your compliments, suggestions and constructive criticisms.

With the enthusiasm of the results just achieved, OnBeauty projects companies with anticipation to the next edition of Cosmoprof Worldwide Bologna, from 10 to 14 March 2022. The traditionally most awaited appointment in the cosmetics sector therefore promises to be full of news and promises big surprises. Stay connected to find out all the news scheduled in THE INGLORIOUS MARINER!