The process was so long and gradual; we worked product by product and carefully analized each component (the cap, the under-cap, the dispenser, the labels), trying to think of alternatives that were visually satisfying, yet sustainable.

Each part has been a challenge and achievment for us, a questioning and a victory and it has been fundamental for us to share with you the whole development process and the consequent goal.
The goal of our crew has been (and still is) to raise awarness among our entire “audience” to reduce plastic consumption.

Countdown ZERO plastic